· happened: on 15 July 2021
A brand posed a riddle about itself and the Spanish internet deliberately got it wrong
The account of a well-known cocoa brand posted a riddle: something beginning with c that brightens up your life. The intended answer was obvious. Hundreds of users and several brands decided to offer alternatives, and this rum maker's was among the most quoted.
«Cocacola pa uso exclusivo del ron.»
Posting an open riddle on social media is diving into a pool that other people fill. What makes this reply work is that it does not break the rules of the game — it also begins with c, it also brightens up your life — and still leaves the original brand somewhere it did not want to be.
Source: El Español
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