September 30, 2026 · happened: on 24 July 2023

With the blue bird retired, a vacancy opened up in the animal kingdom

On the same day the social network pensioned off its bird, the language app — whose mascot is a green owl with a reputation for persistence — spotted the opening and asked the question nobody else had thought to ask.

«does this make me the alpha bird?»

This is opportunism done well: it arrives the same day, it sells nothing, and it simply lays claim to a throne that had just fallen vacant. And it costs them nothing, because their mascot has spent years cultivating that reputation as the bird that will not leave you alone. The joke only works if people already know you that way.

Source: Marketing Directo