· happened: in late January 2022
He called Burger King "McDonald's second brand" and they pointed him to the league table
Burger King Spain posted a Long Chicken promotion with a nod to Monchi, Sevilla's sporting director, and a Real Betis fan tried to mock the brand: "Jaja, la segunda marca de McDonald's se pica" ("Haha, McDonald's second brand is getting touchy"). The community manager hit back by copying his sentence with the LaLiga table in hand: at the time Betis sat right behind Sevilla, their eternal rivals. Betis fans called for a boycott; Sevilla fans framed the screenshot.
«Jaja, el equipo que va detrás del Sevilla se pica»
It is the perfect mirror reply: same structure, same "haha", same venom. The user chose the battlefield — you are somebody's runner-up — and the community manager simply applied his own formula where it hurts a Betis fan most: the derby. When the attack hands you a pre-filled template, answering is an exercise in handwriting. The lesson: never throw a brand a dart that describes your own house.
Source: El Español
Left without a comeback?
Ask me in the chat →