October 3, 2026 · happened: on 21 April 2014

Alsa answers the power-socket innuendo without breaking a sweat

A user asked the Spanish coach operator Alsa whether its Supra buses had power sockets, throwing in a fairly racy simile about how little her phone battery lasted. Four minutes later the company's community manager came back with the actual answer — Supra services do have power outlets at the seats — and signed off by playing along in the same register the joke had been made in.

«@Becaria_ Los servicios Supra tienen asientos con toma eléctrica para recargar los dispositivos y así poder llegar al final los dos juntos.»

Faced with a double-entendre there are two bad exits — ignore it, or go stiff and formal — and one good one: actually answer the question, then join the game. Alsa does exactly that, and in that order: useful fact first, wink second, so the person hunting for a comeback gets customer service thrown in. The closing line, “so you can both make it to the end together”, is vague enough that the reader completes the joke, which is the safest way to be funny from a corporate account: if the brand never writes anything explicit, there is no screenshot to crop against it. It also sells, because the gag rests on a real feature of a specific service tier without sounding like an ad. Four minutes to respond and more than a decade of being quoted in trade write-ups: few customer-service replies pay for themselves that well.

Source: Mr. Dupón — «Los mejores Community Managers y sus momentos de gloria en Twitter»